ShowApp / Hoy Plan offers the best mobile / web solution to maximize the marketing and sales of entertainment events, in an easy and personalized way. In fact ShowApp / Hoy Plan offers producers of events superior tools to enhance sales and marketing of events: a free-of –charge personalized iOS and Android App, in-App push notifications, an integrated ticketing system with QR codes and QR Reading App, full integration with social media and data-mining intelligence to reach target users, with the possibility to apply up to last-minute discounts and promotions. ShowApp / Hoy Plan also simplifies and optimizes the sales of tickets by providing each end-user with a personalized list of the best events happening around him/her. Users can browse through a curated shortlist of the best events in town and book in just 3 taps: 100% mobile, with no need to print anything. “Get inspired, pay in three taps, and just show up!”