We’re only a few days away from 21212’s second Demo Day on October 19th. During the event, we are lucky to have some great speakers and panelists that will present, in addition to our companies.  We will have Adriana Cisneros (Cisneros Group) giving some opening remarks.  Davis Smith will discuss his entrepreneurial experience at baby.com.br.  We will also have a panel about the Brazilian entrepreneurial ecosystem moderated by Executive Editor of Digital Platforms and Columnist Pedro Doria (O Globo) with Cassio Spina (Anjos do Brasil), Marcio Campos (PagPop), Yann de Vries (Redpoint eVentures), and Matt Coffin (Coffin Capital).

If you won’t be in Rio for our Demo Day, don’t worry! We’ll be streaming the whole event live!  Visit demoday.21212.com and click on “Keep me posted” to get all of the news this week leading up to the event!


Opening Remarks

Adriana Cisneros (Cisneros Group of Companies)

Adriana Cisneros is Vice Chairman and Director of Strategy of the Cisneros Group of Companies, one of the leading privately held media, entertainment, telecommunications and consumer products organizations in the world. She is also President of the Fundación Cisneros, an NGO dedicated to improving access to quality education in Latin America. As the head of strategy she is overseeing the company’s transformation from a regional enterprise to one increasingly focused on global markets. In addition she is heading the organization’s innovation and adaptation of digital technologies and new media.


Keynote Speaker

Davis Smith (Baby.com.br)


Davis Smith is the Co-CEO and founder of Baby.com.br, Brazil’s leading e-commerce company focused on the baby care space. Davis co-founded Baby.com.br in October 2011 and has since raised $23 million in venture capital led by Accel Partners and Tiger Global. With over 1 million Facebook fans and Brazil’s best-known female celebrity as their CMO (Chief Mommy Officer), Baby.com.br is revolutionizing e-commerce in Brazil. Prior to starting Baby, Davis founded, and later sold, PoolTables.com, America’s largest pool table retailer. Davis has spent 13 years living in Latin America. He is a graduate of Brigham Young University (BA in International Studies), the University of Pennsylvania’s Lauder Institute (MA in International Studies) and Wharton School (MBA). He is married with two children and lives with his family in Sao Paulo, Brazil.


Panel: A Discussion of the Brazilian Startup Ecosystem Moderated by Pedro Doria (O Globo)

Cassio Spina (Anjos do Brasil)

Graduated in electronic engineering by Escola Politécnica of USP, was an entrepreneur for 25 years in tech sector and currently is an angel investor for innovative startups. Cassio is also the founder of Anjos do Brasil (www.anjosdobrasil.net) a non profit organization for fostering angel investment, and Altivia Ventures (www.altivia.net.br) an investment and advisoring company. He is also columnist of Exame, INFO and Endeavor, board member of companies and author of the book “Angel-Investor – A Practical Guide for Entrepreneurs and Investors” (www.investidoranjo.net).


Marcio Campos (PagPop)

Marcio Campos is founder and CEO of PagPop Mobile Payments, a Brazilian startup focused on mobile payments in the Brazilian market. He has B.A in Dentistry at USP and MBA, and has been an entrepreneur since he was 19 years old.  After building PagPop for 4 years and learning everything about payments, participating in the 21212 Acceleration program, and raising fund from Cetus Investimentos and Intel Capital, he feels that with his strong team and great shareholders, PagPop is ready to be the leading mobile payments services and solutions in Brazil and Latin America, improving and developing a new way to accept payments and including people in a new socioeconomic environment.


Yann de Vries (Redpoint eVentures)

Yann de Vries is a Founding Partner of Redpoint e.ventures. Yann brings to Brazil more than 15 years of international experience in the high tech industry across a variety of positions. Before co-founding Redpoint e.ventures, Yann spent five years heading Cisco’s Corporate Business Development activities (investments, M&A and corporate strategy) in Europe, the Middle East, Africa and Latin America. He also worked for six years in Silicon Valley with venture capital firm e.ventures, in a start-up with Sonim and in management consulting with Bain’s technology practice. He started his career as an engineer with Alcatel in Cairo and Agilent Technologies in Hong Kong.

Yann holds a MSEE from the Swiss Federal Institute of Technology in Zurich and an MBA from Harvard Business School.


Matt Coffin (Coffin Capital)

Matt is a serial investor and entrepreneur, having started and invested in over thirty early stage digital companies, including ShoeDazzle, Rubicon Project, Hautelook (sold to Nordstrom), Goldstar, Demand Media (IPO), InAdco, Mahalo, eBureau, Buscape (sold to Naspers), DocStoc, 2tor, Caring.com, and GraphEffect. Additionally, he is on the board and an investor in Machinima (#1 gaming network on YouTube), eBureau (predictive analytics), Mahalo (learning based apps) and Brighter.com (healthcare marketplace for dental care). He was CEO and Founder of LowerMyBills.com, a company that was sold to Experian for $350 million in 2005. Thru his investment firm, Coffin Capital and Ventures, Matt co-founded Brighter.com.

Matt graduated from Babson College with a BA in Finance and Entrepreneurial Studies and soon after, began his career at Miller Publishing Group, the company which owned titles such as Vibe, Spin, Tennis, Sailing World, Where and several other special interest magazines. His forward thinking business ideas earned him the Ernst and Young Entrepreneur of the Year Award in 2007 and was Southern California Entrepreneur of the Year in 2006.